Tapscott proposes on p. 148 that more companies need to open up their products to allow consumers the ability to hack and modify the product much like the way Wikipedia works. Let the public build the best widget that's possible.
I wonder if more companies opened up there doors and allowed people to hack away, would it be as popular? After all, hacking is as much a rebellion as it is an act of improvement.
However, I'm all for it. Let the everyday user have a say in the 2.0 version. We're the ones who have to live with a cheap zipper on a new coat or a laptop bag that could use more pockets with better access. What I'd like to see is the ability to hack a movie. I just watched Star Wars 3 again last night and I'd love the opportunity to make that movie better! Seriously, Darth Vader screams out for Padame as if he's in a high school play of a Streetcar Named Desire?? WTF George Lucas?
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