Wednesday, September 24, 2008

I can't shop without Amazon

I was shopping for a vacuum last night at Target, but I was really struggling with making a decision because I didn't have enough information. What I really wanted was the reviews from Amazon to help me. I wanted to hear from others on their opinion of the different models and which one is worth the money.

While it's not a peer production of things, it's definitely a shift in the way people shop. Granted such things like Consumer Reports have been around before the Internet, but I was reminded last night of how much I like to read the reviews on Amazon. Scrap that, I was reminded of how much I need the reviews on Amazon.

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