The one thing most people are focusing on is the way Obama stuck to his message and didn't encounter any missteps like McCain's fumble about the fundamentals of our economy.
With that in mind, I wanted to share a post I found that discusses how we can learn from the political world when we communicate our learning.
1. Repetition is worth repeating.
2. Space your repetitions over time.
3. Have powerful messengers repeat the key messages.
4. Authentic messengers are listened to longer and with more engagement.
5. Messengers who lose credibility (or integrity) are doomed.
6. Prioritize your messages. Brand your messages into a potent theme.
7. Vary the delivery of your messages, but stay consistent in the underlying message and theme.
8. Learning messages that are aligned with on-the-ground realities are the most powerful. It is only the rarest of learning messages that can overcome irrelevance or everyday business distractions.
9. When your efforts or credibility are attacked, fight back hard and fast.
4 comments:
Whether it's politics or training, too often we forget that the training event is only one element of a long equation called improved performance. Repetition -- repetition -- repetition and key support people are sooooo important. Good points and a good tie between todays news and our profession.
I agree...we need repitition and it must be done right. Of course there is the old saying of tell me...show me...let me do it...Also a form of repitition, but tying in Adult Learning concepts too. It says something to about the power of a nicely packaged message.
Obama also practiced key leadership techniques very well. He helped show Americans the need for change and brought out the discomfort of how life is now (not hard with the economy) and then inspired people to follow him. These are key things that a leader does whether they will do 'good' or 'bad' with their power, leaders show conflict, inspire people to follow their way and then take action. Hitler did this as did Dr. Martin Luther King. Like I said, leaders can be a negative or positive change.
Another thing that helped Obama's campaign was his use of technology. Once you were on their list, you were getting text messages, emails, and phonecalls nonstop. The emails weren't just telling people to vote for Obama, there were links to voting places, information on voting early,etc. My husband had subscribed to getting a text message when Obama picked a VP. They really utilized technology.
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