A story in the Des Moines Register yesterday caught my eye. It was about the Butterball hotline that's available for stressed cooks who need help with Thanksgiving dinner. The hotline is changing with the times and now answers questions via email and also has a blog that allows you to hear from an expert.
I thought this was a great example of a service that was responding to the different ways their consumers use their service. They've adopted the new technology for a very old tradition of cooking the turkey dinner.
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David Letterman has been calling this hotline every year at Thanksgiving time during his late night show. It is comedic, but yes, I agree that they found a need and filled it using technology.
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